Imagine that you are comfortable in the regular activities on Facebook, Twitter, Pinterest, blogs, and so on. Your job is to keep track of these platforms to find out what people are reporting and posting about the company you are working for. After that you work out a report addressing the particular issues people have mentioned and tips as to what your company could change to meet customers‘ expectations – basically how to improve. Similarly, feedback from the public on positively reviewed products or services can point the way to future innovations. The profession concerns itself generally with improving the company.
Why this is an important position is quite obvious. If the company is not flexible enough, it can easily get lost in the welter of reactions from customers on social networks and can fail to address customers and their needs. On the other hand a person paying attention strictly to this area can, with experience, determine what is just background noise, and which posts are worth investigating a bit more.
Chief Listening Officer is a new profession as mentioned above, but not badly paid. The average yearly salary is between $38,960 – $71,820.
Watch video of Beth LaPierre, Chief Listening Officer, Eastman Kodak Co