Unusual Professions: Chief Listening Officer

Imagine that you are comfortable in the regular activities on Facebook, Twitter, Pinterest, blogs, and so on. Your job is to keep track of these platforms to find out what people are  reporting and posting about the company you are working for. After that you work out a report addressing the particular issues people  have  mentioned and tips as to what your company could change to meet customers‘ expectations – basically how to improve. Similarly, feedback from the public on positively reviewed products or services can  point the way  to future  innovations. The profession   concerns itself generally with improving the company.

Why this is an important position is quite obvious. If the company is not flexible enough, it can easily get lost in the welter of reactions from customers on social networks and can fail to address customers and their needs. On the other hand a person paying attention strictly to this area can, with experience, determine what is just background noise, and which posts are worth investigating a bit more.

Chief Listening Officer is a new profession as mentioned above, but not badly paid. The average yearly salary is between $38,960 – $71,820.

Watch video of Beth LaPierre, Chief Listening Officer, Eastman Kodak Co

Photo: Shutterstock

Share this post

Interested in co-operating with us?

We are open to co-operation from writers and businesses alike. You can reach us on our email at cooperations@youth-time.eu and we will get back to you as quick as we can.

Where to next?

Tips to Improve The Relationship With Yourself

Anything else, including altruism, is built based on self-relationship. You may recognize pathological facets of self-relatedness like negative narcissism, overwhelming shame for yourself, excessively solipsistic perspectives, and an inability to…