Two Values, One Choice: How to Solve a Cognitive Conflict

It is always easier to understand a conflict when two parties are involved, isn’t it? Two different people can disagree, fighting over the same objective, sharing opposite values, or wishing to achieve polar opposite goals. But how can we explain a situation in which the disagreement is inside someone’s head? That’s exactly what experts call an intrapersonal conflict. We have already analysed its motivation and role types. This time we’ll find out what this ‘condition’ is and how simply it can influence our behaviour.