Social Media Marketing Tips Each Business Should Use

More than half of the population uses at least one social media platform, and the biggest ones among them, including Instagram, Facebook, YouTube, Twitter, and TikTok, have become perfect channels […]

More than half of the population uses at least one social media platform, and the biggest ones among them, including Instagram, Facebook, YouTube, Twitter, and TikTok, have become perfect channels for promotion, with millions of businesses worldwide advertising their products and services, building strong relationships, improving their customer service, and connecting with their audiences in a relatively new and exacting way. 

 

Social media platforms have a wide range of features that can help businesses communicate with their prospects and clients, build their brands, and sell their products or services. More importantly, they are constantly adding new ones for additional benefits. Here are some tips businesses should use, whether they are just starting an account, or they are trying to improve and grow their existing ones.

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Photo provided by Sherryn De Vos

Learn How to Attract Organic Traffic

Content lies at the heart of social media. The better content you provide, the more followers you attract and the more engagement you generate. This translates to organic traffic. One of the best ways to improve the reach of your posts, and attract more people to each of your accounts, is to cross-promote, or in other words, share your content across social media. 

 

For instance, if you want to get more followers on Instagram, you can share your posts to other accounts, add your Instagram URL on your bios or about us pages, create call-to-action posts, ask people to join your account, etc. Learning how to promote your Instagram account, will help you achieve your goals faster, both regarding your social marketing strategy and your overall business growth strategy.

 

Generally, regardless of the platform, apart from creating and sharing content of high quality, relevant and valuable for your target audience, and cross-promotion, you should also add buttons to your website, make use of each feature on the platform (stories, Reels, hashtags, etc.), always try to follow trends, and so on.

Be Present on Several Social Networks

There are many benefits of running various accounts across social media. And the most important one is that different platforms will provide you with a new pool of users that might be interested in what you have to offer, and possibly become your customers. Even though there are social media users that use more than one platform, there are also a lot who choose a single one. 

 

Of course, not all social platforms are suitable for every business, generally major platforms, such as Facebook, Instagram, Twitter, YouTube, or LinkedIn, can bring the best results for businesses in various industries. 

Have a Powerful Strategy 

Running an account comes with many challenges. You must learn your knowledge about your ideal customer and reach your target audience, find what works with them, what makes them like, share, or comment, what helps you improve your conversion rate, when is the right time to post, and so much more. This is why knowing specifically what you want to achieve, and how you want to achieve it, is crucial. Without clear goals and strategy, you may end up lost, and unable to get any benefits from your social media.

 

Businesses need SMART goals. This means that you should know what you want to achieve, be able to measure your results, what to achieve should be relevant to your business and aligned with your overall objectives, and that you have a deadline for achieving it. To achieve your goals, you need well-thought-out tactics. And this is how you will make sure that you have a powerful strategy.

Show Your True Colors

Customers today want to know who they are buying from, and many of them will rather choose a small business with a great story and respect for their customers, than big companies whose relationship with their customers seems cold and distant. Showing who you are, through your content, is a great way to build a meaningful connection with your audience. You can do this by introducing your team, telling your story, providing behind-the-scenes videos or photos, etc.

Use Paid Ads

 

One of the best things about social media marketing is that a lot of it comes free. But to get the best results you should combine the free features with paid ads. Ads are great for reaching your target audience, especially thanks to the powerful targeting algorithms provided by the best social networks for businesses.

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Photo provided by Sherryn De Vos

Conclusion

Considering everything social media can do for a brand, it’s safe to say that social media has become crucial in the business world. These tips should help you build a powerful social media presence. Remember that for most consumers, your social media presence will play a huge part in their first impression, and, ultimately, their decision whether they will purchase something from you or not.

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