Whether for Facebook, Twitter, Instagram or any other, a Social Media Manager looks after the business’s social media channels.
Managing them well means becoming comfortable in the following activities:
– Writing posts, and scheduling them in the best possible time slots
– Replying to the business’s followers and fans
– Creating the graphic parts of the page and post
– Creating advertisments
– Developing expertise in SEO (search engine optimization)
The importance of social media is crucial, and the large multinational companies particularly recognise the value and benefit in social media marketing.
No particular formal education is required to become a Social Media Manager. A job can be found given a combination of deep interrest in the subject matter and a training program. Such as ALISON‘s free, online social media courses,
The Business of Social online course by Northwestern University, or Marketing in a Digital World online course by University of Illinois.
Photo: Shutterstock
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