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Startups in Egypt made by Youth

Egyptian people aren't strangers to innovation, they have a long and rich history on this matter, and of course 21st century and all the trends aren't strange to their inventiveness.…

Start-ups’ Golden Rule: Go Mass Market First

Much has changed since the late 1990s: companies have stopped targeting –exclusively- high-income consumers and have decided to take a path less travelled namely middle-income consumers.

The Best Way to Succeed is to Follow the Dream

Rapping has been associated with so many things such as poverty, illiteracy ..etc. However, it has been always a mean of expressing feelings and letting go of sorrows. These days, rapping…

#NowTrending Augmented Reality

There is a new breed of technology which seamlessly blends the digital and physical worlds. Augmented reality, which is not to be confused with virtual reality, presents a view of…