As well as making it big in real life, a lot of solo artist success begins online at a smaller scale. A lot of the time, people have to develop their careers from the bottom and there seems to be no better way to do this than to develop an online presence for yourself. With that being said, there are certain things you should consider when doing so. Keep reading to find out more!
Use A Social Media Marketing Strategy
Social media for musicians is a tough gig.
For some solo artist, It can be hard to crack, and it is very difficult to begin developing a good following. Various social media platforms serve as a great tool to market yourself and set your career up for future success.
You’re probably thinking that social media marketing is something that businesses use to try and get a forefront on their customers and audience. With that being said, you should also consider it as a useful tool.
Developing a social presence is a fabulous way to grow your audience and create a fan base, no matter how small.
Firstly, you should choose the right social media platform to invest in.
Consider how active your current fanbase is and where they normally reach out to you, whether it is Instagram, Facebook or Twitter.
Secondly, marketing experts recommend that you optimise your profiles, so they look the same across your network.
For example, your account name should be similar on each platform and you should include any important links. We could go on all day about marketing for musicians, so consider doing the research yourself!
Invest in A Music Promotion Service
If it comes to the crux and you are struggling to promote your music on social media, you should consider investing in a music promotion service.
The team at Now Listen PR, for instance, will help develop a strategy that will grow your music across various digital platforms.
The modern music industry is consistently changing, and this is why expert advice is a very useful investment as it’ll help you understand the ins and outs of the industry.
Music promotion is all about connecting your music to the right audiences and there is no better way to do this than online.
Develop Your TikTok Page
Believe it or not, some social media platforms can actually help push your career forward and make it a success.
More recently, new talent is regularly being found on apps such as TikTok whereby their music is streamed millions of times across the globe by various users.
Rolling Stone magazine has suggested that TikTok has taken over music!
The platform allows musicians to ‘crash into the mainstream’ and project their music onto thousands – if not millions – of TikTok users.
With this, we recommend doing your research and developing your TikTok platform. It can be a hit or a miss, but if you put the work in, this will help you develop your online presence.
Follow these tips to develop your online presence as a solo artist today!
Photos: Shutterstock
For the solo artist and building their online presence, there is the article about monetization and Patreon.
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