Student teams will develop and execute online advertising campaigns over the course of at least 4 weeks to help drive conversions for their nonprofit partner.
At the end of the partnership, student teams complete a Post-Campaign Analysis and deliver future recommendations to their nonprofit partner to help them continue to thrive online.
OMC is a tool for bringing marketing theory to life by engaging students in a hands-on learning experience that gives them the opportunity to:
- Gain valuable business, marketing, analytical and consulting skills through a practical experience
- Contribute to a meaningful cause while learning from real organizations
- Gain exposure to the digital marketing landscape using real money on a live advertising platform
- Build tactical skills that are in high-demand on the job market
The Challenge is open to higher education students from undergraduate or graduate programs, regardless of major. Students must form teams of 2-5 members and register under a verified faculty member, lecturer or instructor currently employed by an accredited higher education institute. Google will partner student teams with select nonprofits that are a part of the Ad Grants program and have opted in to participate in the Challenge.