Don’t Know What Kind of Blog Would be Best for Your Startup? Review of 12 Blogging Styles to Solve This Issue

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There are many different types of blogs, differing not only in the type of content, but also in the way that content is delivered or written. I’m going to touch upon 12 different styles of blogging according to blog classification by Rohit Bhargava and my personal opinion on the assumption of my professional blogging experience.

Blogger Startup

He is a founding member of the 360 Digital Influence group at Ogilvy and author of the award winning new marketing book “Personality Not Included”. Rohit publishes the Influential Marketing blog, ranked among the top marketing blogs in the world, and has been featured in The Wall Street Journal, Business Week, Ad Asia and media around the world.

The Key

Max times p/w Each style has a suggestion for the maximum times it should be used per week to avoid having stale blog content.
Buzz index This rating indicates how likely a blog post of this style is likely to be linked to and commented on (1 is low, 5 is high).
Difficulty – Represents how much effort and original thought is required to complete each style of blog post. Styles are rated Easy, Medium, or Hard.

Insight Blogging
This kind of blogging is dedicated to insights sharing, original ideas, commentary or trends on a particular topic.
Many consider this the most difficult type of blogging to do. In my consideration this style of blogging is the most interesting that’s why i am using it personally.

Examples of this blogging style:

Gaping Void: How to be Creative
http://www.gapingvoid.com
In Trend We Trust
http://twitter.com/intrendwetrust 

Max times p/w 5+
Buzz index 4
Difficulty hard

Piggyback Blogging
Writing about a topic that is currently popular in the news media, on meme sites like Tailrank or on blog search engines like Technorati to capitalize on attention.

Example of this blogging style:

Habitaquo
http://www.technorati.com/

Max times p/w 3
Buzz index 3
Difficulty medium


Life Blogging
Also called reality blogging, this involves a blog post sharing the story of something that happened to you in your personal life.

Examples of this blogging style:
Dooce: You Be Well For Me
http://www.dooce.com/

Max times p/w 5+
Buzz index 2
Difficulty easy

Announcement Blogging
Breaking news about an announcement or news that was not previously available elsewhere. For maximum effect, being the first to break the news matters most.

Example of this blogging style:
Om Malik Leaving Business 2.0
http://gawker.com/valleywag/tech/om-malik/scoop-blogger-om-malik-quits-business-20-and-takes-funding-180205.php

Max times p/w 5+
Buzz index 5
Difficulty hard


Video Blogging
Creating original video and putting it online in a blog post or embedding a video from YouTube or another video sharing site into a post and commenting on it. Ratings are based on creating original video for blog posts.

Example of this blogging style:
Make Magazine Blog
http://makezine.com/blog/

Max times p/w 5+
Buzz index 3
Difficulty hard

Review Blogging
Offer your expertise or personal opinion to review a product or service and share an honest assessment. This type of blogging can be solicited or done independently.

Example of this blogging style:
INMYOPINION – Books that I’ve read
http://www.inmyopinion.ru

Max times p/w 5+
Buzz index 3
Difficulty easy

List Blogging
This is the highly popular format of the top ten (or any other number) lists about something. Blog posts in this type of format are frequently bookmarked and shared.

Example of this blogging style:
Almost any post from Guy Kawasaki
http://blog.guykawasaki.com

Max times p/w 5+
Buzz index 5
Difficulty medium


Feature Blogging
Creating an ongoing feature category as in a magazine or article and then continually posting to it with new thoughts and ideas that fit together under the same theme.

Example of this blogging style:
Viral Garden: Top 25 Marketing Blogs
http://moblogsmoproblems.blogspot.com/2006/04/viral-gardens-top-25-marketing-blogs.html

Max times p/w 2
Buzz index
4
Difficulty
medium


Guest Blogging
Authoring a blog post intended to be published on a blog other than your own. Used to augment content on a group blog or fill gaps while a blogger cannot blog for any reason.

Example of this blogging style:
Intel PC Design Challenge Blog
http://www.intelchallenge.com/category/blog

Max times p/w 5+
Buzz index
3
Difficulty
medium


Event Blogging
Sharing impressions, opinions and insights from an event such as a seminar, conference, concert or other gathering with others who may or may not have been able to attend.

Example of this blogging style:
8 Startups at Under the Radar
http://mashable.com/2007/03/23/under-the-radar/

Max times p/w 5+
Buzz index 4
Difficulty medium


Live Blogging
Blogging at a fast pace about something in real time as it happens. Often this type of post is uploaded through mobile blogging or updated through RSS streaming feeds.

Example of this blogging style:
Gawker Live Blogging Oprah
http://gawker.com/news/iames-frey/james-frey-on-oprah-liveblogging-the-live-feed-150872.php
Max times p/w 5+
Buzz index 4
Difficulty medium

Classified Blogging
A post that identifies a need for a product or service that you are seeking or outlines something you have to trade or sell to others.

Example of this blogging style:
Websites for Sale Blog
http://blogging.nitecruzr.net/2013/05/empty-or-new-blogs-can-be-classified-as.html

Max times p/w  1
Buzz index 
2
Difficulty
easy

Now you can easily understand what kind of blogging is suitable for you and start catching followers and subscribers today by creating a called-for concept of your blog online. For starting dialog and sharing thoughts with me simply visit www.about.me/alexdrozdovsky chose the comfortable way to contact me and feel free to drop me a line.

Photo: Shutterstock

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