Give Me That Ask, Baby
This is probably one of the most popular marketing techniques right now (and one of the easiest). The basic idea is that you have to give a little before you get right into that Ask. It sounds a bit dirtier than it actually is, but this trend is actually super effective.
By giving your potential customers (or clients) a few quality freebies, you can get them to opt in to your newsletter and eventually convince them to buy whatever it is you’re selling. The operative word here is “quality”. You don’t want to give something that’s of poor quality. This is probably the first introduction the customer will have to your brand so make it a good one.
You can offer a free webinar, toolkit, ebook, quiz or sample of your product. Focus less on the “Ask” and more about how you can add value to the lives of the people around you and the world at large.
What special freebies can you offer your potential customers or clients?
Cash In That Social Currency
The idea behind social currency is that by making your customers (or clients) feel like insiders, like they’re special, or “in the know” this can boost your business big time. By giving them bragging rights or something that not everybody has access to, you’re making them feel good about themselves. This will make them want to talk about your business and share that experience with others.
Social Currency can play out in different ways. For some brands, it might be as simple as an exclusive newsletter. But for others, they’re taking the trend a step further and inviting customers to exchange social media promotion for sizable discounts and free products. It’s a concept which allows customers to connect their social media accounts and pay in-store according to their friend/fan following.
In what ways can your brand cash in that social currency?
Be Trigger Happy
The fact of the matter is, even if we like something – we don’t always buy it if we’re not thinking about it. By building a ‘trigger happy’ brand you’re basically connecting your business to triggers that your customers or clients might experience in their everyday lives. For example, if you are the owner of a vegetarian restaurant, perhaps you have special #MeatlessMonday deals for your customers. If you are a personal trainer, maybe you want to post flyers about your business at the gym.
They key to this point is being consistent. If you offer a special deal to your customers, make sure you’re there for them each and every time they show up. A great example of this comes from the impeccably branded and uber successful, Marie Forleo. Every Tuesday, a new episode of Marie TV is posted on her website and delivered to the inboxes of a global community of Marie Forleo “Insiders”. Come rain or shine, I wake up every Tuesday morning in expectation of this gift. This is the power of a strong trigger.
What triggers can you connect your business to and what sort of deal or gift will you offer?
Are you interested in more creative strategies for boosting your brand? Stay tuned for more tips.