87% Will Not Read to the End or How Good Advertising Works
You thought you had seen all the “buy one - get one free” marketing tricks? And no one could convince you to buy another useless product? You are wrong.
You thought you had seen all the “buy one - get one free” marketing tricks? And no one could convince you to buy another useless product? You are wrong.
When organizing the first TED conference, creator Richard Saul Wurman stated clearly how he wanted to define the conference: “I just wanted to throw the world’s best dinner party.”
When last time you screamed after someone: “Run Forest run!”? Or ended up in a complicated situation and found yourself whispering: “Houston, we have a problem”?
Smartphones. We all have them. Those hand-sized appliances became little extensions of our hands, which are constantly connected with our brains. And once you have one, you can’t imagine your…