Joi M Sears
Joi M. Sears is a creative strategist, freelance journalist and social entrepreneur. She is the founder and Creative Director of Free People International, a social enterprise which specializes in designing sustainable products, creative platforms and innovative experiences for the greater social good.
Death can be such a morbid thing. We all experience it at some point in our lives and yet, it can be difficult for us to talk about it. It is for this reason that the way we handle death and the rituals surrounding it, have remained relatively untouched over the course of time. However, with new environmental stressors and the increase of technology, there are a number of designers and innovators who are rethinking and redesigning death to be more sustainable, more practical and more beautiful.
With thousands of new apps becoming available every day, the abundance of consumer choice shows no sign of letting up. The experience economy is in overdrive and while we are all on a quest to get, do and experience as much as possible, Asian consumers in particular have become experts in cramming more into every moment.
There are a number of exciting new innovations that bridge the gap between fashion and technology. From online brands creating innovative pop-ups in non traditional spaces to apps that make it easier for us to find the looks we love, our fashion future lies in the hands of brands that are thinking outside the box.
The secret to going viral is all about making real connections with real people. It’s making them feel something - whatever that emotion might be. In many ways, the internet is not so different from real life. We all want to feel connected and have a true sense of belonging. We all want to be a part of a community and create a shared experience.
For many of us, the word “advertising” can leave a bad taste in our mouths. We think of annoying pop-up ads and commercials interrupting our favorite television programs. But what if the future of advertising didn’t have to suck so bad? What if advertising was actually a way to be creative and innovative while marketing our businesses and brands?
Trends are crossing borders more rapidly than ever before. We are no longer bound by city, country or continental boundaries. We are now in the age of the Global Brain. It is a time when trends, ideas and innovations are spreading across the world wide web like neurons in the human brain. They key is figuring out how these global trends can apply to your local context to create G(local) innovation.
Long gone are the days of staying in one fixed location and working for one company your entire life. Freedom, mobility and flexibility are they key words for today’s generation, which celebrates their independence, especially when it comes to working. Worldwide, the number of co-working spaces has grown over 300 percent since 2010. There are now more than 2500 co-working spaces in 80 countries and counting.
Millions of people live in societies of once undreamed affluence. Things that were once thought of as extraordinary are now ordinary. The economy of experiences has turned the amazing into the expected. Our digitally connected world has widened the scope of people’s lives in terms of access to resources and knowledge. We are now on a quest towards human betterment, and there are a number of exciting innovations that are leading us down this path.
In the previous article, we started looking at a variety of tips and tricks to help you think more creatively about marketing your business. Here, we are continuing with a few more to use as inspiration while you develop your strategic marketing plan.