Everyone can have an individual take on what constitutes entertainment, but an original inspiration can be found the capital of Romania. The Museum of Senses opened two months ago in Bucharest – patterned on its counterpart in Prague - and its story is built around the world of sensations and mind-blowing optical illusions. Gina Schmitzer, its founder, provides us insights about a business idea which invites you simply to test your senses.

According to Nielsen and ComScore research, four hours per day is the time that average American adult spend scrolling through his phone. Depression, anxiety, loss of productivity, and many other consequences, conditions, and traits are now linked by the scientific community to the time we spend on the internet, particularly social media. Rehman Ata, scientist and the founder of GoGray.Today was shocked when he started to measure the time he spends on his phone daily. He found himself using the phone five hours per day on average, mostly Snapchat, Instagram and Facebook. He knew he needed to change something and came up with very simple method how to reduce his phone usage. We have an interview with him and ask him about his thoughts on various related subjects.

Today’s inspiration comes from the Republic of Moldova, where the Moldovan Environmental Governance Academy (MEGA) is proposing gamified initiatives for a more sustainable environment. MEGA is a social entrepreneurial organization which combines psychology, technology, and ecology with open-source eco-innovations. Aware of its apparent complexity, Alexandr Iscenco, CEO of MEGA, offers some clarifying remarks.

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