Valeriia Tsytsyk

Valeriia Tsytsyk

If history teaches us to find and keep peace, and if upon reviewing all the terrible conflicts, battles and wars, we start to feel terrified and sorry for those people who were in the middle of painful events, why do we not stop? Why do we develop and create more and more strategies, new equipment, and greater means to deliver violence to harm each other?

What is memory? An immeasurable depth, full of the most individual and unique memories based on our experience; or a system, a mechanism like a hard disk, which can be programmed and filled with data? Whatever it is, memory is unique and requires an individual approach to its exploration, organization, usage, and perfection.

Have you ever had the experience of buying something or doing something, feeling so excited and later, wondering why you did it or actually, what was the force that pushed you to do what you did? The truth is more than simple: 95% of our decisions are made emotionally and unconsciously, and rationalized later, consciously. That is the reason why emotional advertising has made many companies successful ones. Hence, does the message play any role at all, or has it has been irretrievably replaced by emotions?

Go out at any time to any place and I am sure you will not be hard-pressed to find at least one example of people trying to have power over others. Regardless of how awkward for some people it may sound, our world is based on alpha male mentality. We constantly try to take power, beginning in childhood. However, sometimes this impulse may grow into something negative or even dangerous – bullying. What is bullying, and what strategy is best for getting rid of it?

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