According to an infographic from Kissmetrics, Facebook updates containing images generate 54 per cent more likes, 104 per cent more comments and 84 per cent more click-throughs. If you are already including images but you are not satisfied with the outcome, you can take your content to the next level by making it even more interactive.
Mr Hughes has concocted a list of tips that can help you stand out.
- Reveal-based content
If you are wondering what reveal-based content means, one way of defining it is to offer examples: this marketing principle includes discounts or promotions which require users to spin, scratch away, or interact with the ad.
One of the reasons why BuzzFeed has turned into a successful business is its quizzes. People like quizzes because they want to know they have something in common with their favourite TV star or that their personalities are pleasant and they have a high emotional intelligence.
Melissa Rosenthal, director of creative services at BuzzFeed told Mashable that “people love to share things that kind of represent who they are and say something about who they are.”
There is only one thing as good as quizzes: polls. This is actually one of the most effective tools for immediate engagement because they show clients that the communication goes both ways. Creating polls shows people that you care about their input and that you want to listen to them.
Some of the best polling tools are Polldaddy, Poptip, Wedgies and Takeaway.
- Branded web series
Mr. Hughes thinks that people can take their videos to the next level with a branded web series which includes multiple-episode narratives. Adobe Digital Index found that there has been a 43 per cent increase in year-over-year online video starts.
Web series don’t have to cost a fortune. One great example is Snapchat’s Literally Can’t Even, a low-budget web series containing five-minute episodes that disappear after 24 hours.
- Measuring the success of interactive content
When it comes to measuring the success of interactive content, one should pay close attention to metrics recording three things: reach (the number of users who engage with your content), completion (the number of users who finished the engagement) and amplification (social shares the content received from users).
If these tips have failed to convince you that interactive social content can help you stand out in a sea of digital clutter, here are some social media marketing tactics that might convince you to up your game:
- Use LinkedIn tags
- Limit your social media platforms
- Have relevant content
- Think of social media as a publicity engine